Hook
20% off sitewide is the easiest BFCM offer. It’s also the one that costs you the most.Every customer gets the same discount.The one buying a $30 product.
The one who was going to buy anyway.
The one with a $200 cart.Last BFCM, a woman-owned brand I work with tried something different.No flat discount. Two tiers:→ Spend $50, get $15 off
→ Spend $100, get $25 offAOV jumped 12%.Here’s why tiers work:1: They give people a reason to add one more thing.
→ A $42 cart is 8 bucks away from $15 off.2: The discount grows with the order, not before it.
→ You pay more only when the customer spends more.3: They’re easy to explain.
→ One line in the email. One line on the banner.Set the first tier just above your current AOV.Set the second one where a bundle lands.Then check your margin on both before launch.Point: the best BFCM offer isn’t the biggest discount. It’s the one that moves the cart.Are you running tiers this year, or a flat discount?
