ReadyWho to message today, and why they’re ready.
Amara OkaforCEO · Lumen Health
Sarah KleinHead of Marketing · Medelia
Daniel ChoFounder · Northwind Labs
Audience insightsWho engages with your posts, and which topics attract buyers.
Pricing41%
Onboarding33%
Leadership14%
SchedulerFree LinkedIn scheduling, with the people each post reached.
Tue · 9:00ScheduledPricing pages are a trust problem.
64 reached · 12 in target
RevealSee who downloads your lead magnets, by name.
Inès DuboisDownloaded your guide
PeopleEveryone who engaged, tracked from first like to client.
NewContactedClient
Use cases
Customer story
“Netwarm flagged a VP who’d commented on three of my posts. One message, one call, a €12k mission.”Claire DumontStrategy consultant · Paris
Read their stories
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Audience insights

The LinkedIn analytics tool that shows you people, not numbers

See who engages with your posts, how many of them are your ideal clients, and which topics bring them in. Then post more of what works.

No credit cardNo LinkedIn password
Trusted by 500+ consultants, coaches and founders
Netwarm · People
Netwarm · Audience
Netwarm's Audience insights: the share of engagers in your target, by job title, level, industry and company size

LinkedIn analytics tell you how much. Not who.

LinkedIn’s native analytics give you impressions and a like count. They won’t tell you whether those likes came from founders who could hire you or from peers who never will. So you can’t tell whether your content is reaching the right people, or just reaching people.

LinkedIn analyticsLast 30 days
18,420impressions3,860reactions412comments+36followers
Founders or peers? You can’t tell.
Netwarm38% in your targets
Amara OkaforCEO · Lumen Health#SaaS CEOs
Sarah KleinHead of Marketing · Medelia#Marketing in Healthcare
Tom BeckerMarketing Manager · PlumeOut of target
Every engager, matched to your ideal client

One number that matters: how much of your audience is your target

Describe your ideal client in one sentence. Netwarm matches everyone who engaged with your posts against it and shows you the share that fits.

38%in target
1,240engagers
3,860likes
412comments
+46new in target
Each person counts in one target only, so your target shares always add up to 100%. Switch between the last 30, 60 or 90 days to see whether you’re getting closer.
30 days60 days90 days

LinkedIn analytics by job title, seniority, industry and company size

Targets

How many people match each of your ideal client profiles

Top job titles

The roles that engage with you most

Job levels

Founders, executives, managers, individual contributors

Industries and company sizes

The markets your content actually reaches

Map

Where your audience and your targets are, country by country
Top job titlesMatches your targets
Product Marketer16%
Head of Product14%
PMM12%
VP Marketing9%
Head of Growth8%
CEO8%
CTO6%
SizeMatches your targetsCompanyFollowers
18%
1–50
34%
51–500
21%
500–1K
17%
1K–5K
10%
5K+

Build your LinkedIn content strategy on who engages, not how many

Your most-liked post isn’t always your best one. The Content tab ranks your topics and posts by how many people in your targets they bring.

Pricing41%
Onboarding33%
Leadership14%
Personal6%

Topics

Netwarm detects the themes you write about, and you confirm them. Each topic shows the share of its engagers who are in your targets.
Pricing pages are a trust problem41%312 engagers · 38 new3 Hot
Why we killed our free plan44%198 engagers · 19 new2 Hot
A Sunday with no laptop6%520 engagers · 96 new0 Hot

Posts

Every post ranked for potential clients, with its engagers, % in target, new people, and who became Hot.
#SaaS CEOs14 · 18%
#Healthcare mktg9 · 12%
#Out of target54 · 70%

Per-target breakdown

See which post spoke to SaaS CEOs and which spoke to marketers.
“Your pricing posts bring 3× more ideal clients than your personal stories.” That’s a content decision you can make on Monday.

Meet the people who keep coming back

Core audience shows the people who engaged with 3 or more of your posts. These are your most loyal readers, and often your warmest leads. Click any of them to see what they engaged with.

Core audienceView all
48 people engaged 3+ times · 31 in target
Maria C.Caleb K.Priya R.Jonas W.Amara O.Theo L.Sofia M.Daniel C.Hannah B.Lucas M.Elena P.Owen H.
In your targetsOther

See what each post did, the day after

Schedule a post with Netwarm’s free scheduler. 24 hours later, you get its results: who engaged, how many were in your targets, who was new to you, and who became Hot.

Tue, Oct 20 · 24h after publishingPricing pages are a trust problemPublished
Engagers312
In target41%
New people38
Became Hot3
Per target
#SaaS CEOs76 · 24%
#Marketing in Healthcare52 · 17%
#Out of target184 · 59%

From analytics to a LinkedIn marketing strategy

1

Measure

See what share of your audience is your ideal client
2

Compare

Find the topics and posts that bring them in
3

Double down

Write more of what attracts buyers, less of what only attracts peers
4

Act

The warmest people show up in Ready, ready for a conversation

Not another vanity metrics dashboard

Typical LinkedIn analytics
Netwarm
Impressions and follower growth
People and their roles
Total likes per post
Who engaged, and how many are in your target
Best post = most likes
Best post = most ideal clients
Numbers to report
Names to talk to

Start with a free scan

Paste your LinkedIn URL and Netwarm scans your recent posts. You’ll see your audience breakdown and your share of ideal clients. Upgrade to Pro to unlock the full content ranking, the map, daily updates and every name.

See pricing

Your free scan

38% in your targets
CEO28%
VP Marketing21%
Head of Growth12%
Content ranking
Map
Every name
Full content ranking, map, daily updates and every name on ProSee pricing →
FAQ

Frequently
asked questions

Quick answers about Audience insights, your LinkedIn account and your data.

Most of them count impressions and likes. Netwarm shows who engaged, matches them against your ideal client, and ranks your content by how many potential clients it brings.

No. Your audience data comes without connecting your account or giving a password. You only connect LinkedIn, through the official API, to schedule posts.

No. LinkedIn doesn’t share views. Netwarm shows the people who engaged: likes, comments and reposts.

You describe your target in one sentence. Netwarm compares it with each person’s role, seniority, industry and company.

Yes. The Content tab shows which topics and posts bring the most people in your targets, so you know what to write more of.

Every morning on paid plans, plus an extra update 24 hours after each post you schedule through Netwarm.

Find out who’s really reading you

No credit cardNo LinkedIn password