ReadyWho to message today, and why they’re ready.
Amara OkaforCEO · Lumen Health
Sarah KleinHead of Marketing · Medelia
Daniel ChoFounder · Northwind Labs
Audience insightsWho engages with your posts, and which topics attract buyers.
Pricing41%
Onboarding33%
Leadership14%
SchedulerFree LinkedIn scheduling, with the people each post reached.
Tue · 9:00ScheduledPricing pages are a trust problem.
64 reached · 12 in target
RevealSee who downloads your lead magnets, by name.
Inès DuboisDownloaded your guide
PeopleEveryone who engaged, tracked from first like to client.
NewContactedClient
Use cases
Customer story
“Netwarm flagged a VP who’d commented on three of my posts. One message, one call, a €12k mission.”Claire DumontStrategy consultant · Paris
Read their stories
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For founders

Founder-led sales, powered by the people who read you

As a founder, your voice sells better than any sales team. Netwarm shows which of your readers match your ideal customer, how warm they are, and when to start the conversation. You send every message yourself.

No credit cardNo LinkedIn password
Trusted by 500+ consultants, coaches and founders
Netwarm · People
Netwarm · Ready
6 people ready for a conversation
Potential pipeline€54k+€18k
New this week4+3
Hot6
Interested9
Curious12
Tom BeckerHead of Sales · Plume, Series AAsked about your pricing in a comment on Monday’s post#Heads of Sales at Series A SaaSHotCoach
Julia RossiVP Operations · Kettle, 140 peopleDownloaded your onboarding playbook#Ops leaders, 50–200 peopleHotCoach
Ben OkaforHead of Revenue · Northwind, Series ACommented on 2 posts about building in public#Heads of Sales at Series A SaaSInterestedCoach
Nora LindCOO · Fjord Health, 90 peopleLiked 5 posts in two weeks#Ops leaders, 50–200 peopleInterestedCoach

Your LinkedIn works. You just can’t see it working.

You post about what you’re building, what you’ve learned and what your customers struggle with. People engage. Some of them are exactly the buyers you need, but they’re mixed in with peers, investors, recruiters and fans. Without a sales team to sort through it, the warm leads go cold before you notice them.

Reactions to your last post
Tom BeckerHead of Sales · PlumeBuyer
Paul GirardPartner · Larch VenturesInvestor
Claire DumontFounder · Atelier NinePeer
Julia RossiVP Operations · KettleBuyer
James WuTalent Partner · HirelyRecruiter

Founder-led growth starts with knowing who’s listening

1

Describe your ideal customer

In one sentence. Netwarm shows how many of them already engage with you.
2

Post as usual

Every like, comment, repost and download is matched to a person, a company and a target.
3

Talk to the warmest ones first

With an opener based on what they engaged with.

B2B lead generation from your own voice

Cold email and ads buy attention. Your posts earn it. Netwarm turns that attention into a daily list of warm leads, sorted by how ready they are.

Hot, Interested, Curious: based on 90 days of engagement
Comment intent: someone asking about your offer or describing the problem you solve counts the most
Potential pipeline: your Hot people × your average deal size
Ready
Tom BeckerHead of Sales · Plume · on Monday’s post
Love this. We’re about to roll out something similar for our SDR team. What does pricing look like for a team of 12?Asks about your offer · +6
Hot6
Interested9
Curious12
6 Hot × €9k average deal€54k

A CEO personal brand that brings in customers, not just followers

Most CEO LinkedIn strategy advice stops at “post consistently.” Netwarm shows you whether it’s working: the share of your engagers who are real buyers, by role, seniority, industry and company size.

LinkedIn for CEOs isn’t about reach. It’s about who you reach.

Audience insights
Your engagers34% in your target
Buyers 34%Peers 18%Investors 14%
In-target share by topic
Building in public40%
Customer stories31%
Fundraising19%
“34% of your engagers are in your target. Your posts about building in public bring 2× more buyers than your fundraising updates.” (example)

A personal branding strategy built on data, not guesswork

LinkedIn personal branding works when you write for one reader. Netwarm ranks your topics and posts by how many potential customers they bring, so your startup marketing strategy rests on the posts that actually bring buyers.

Topic ranking by share of ideal customers
Post results the day after: engagers, % in target, new people, who became Hot
Free scheduler so posting doesn’t depend on your calendar
Your posts, ranked for potential customers
How we closed our first 10 customers44% in target286 engagers4 became Hot
What our churn data taught us37% in target204 engagers2 became Hot
We just raised our seed round11% in target640 engagers0 became Hot

Thought leadership on LinkedIn that you can measure

Executive thought leadership builds trust before the first call. Netwarm makes that trust visible:

Regulars

The people who engaged with 3 or more of your posts
2026 SaaS onboarding benchmark61 downloads · 47% ICP

Reveal

Share your playbooks, benchmarks or templates, and see who downloaded them

Warmth chart

Watch a prospect’s interest build over weeks
That’s executive branding with a pipeline attached.Reveal

Your first CRM, without the setup

You don’t need Salesforce yet. People adds everyone who engages and tracks them through your stages:

New → Contacted → In conversation → Client
Notes after each call
Saved views: Hot not contacted · Stale conversations
Export or API when you’re ready to bring in a bigger CRM
People
New9
Ben OkaforHead of Revenue · Northwind
Nora LindCOO · Fjord Health
Contacted4
Julia RossiVP Ops · Kettle
In conversation2
Tom BeckerHead of Sales · Plume
Client3
Paul GirardCOO · Sentia

Built for founders who sell themselves

Five minutes a day

One list to check in the morning.

No automation

Your name is your brand, so every message comes from you.

No sales team needed

Netwarm does the sorting, you do the talking.

Works with your AI assistant

Ask Claude or ChatGPT “Who should I reach out to today?”
FAQ

Frequently
asked questions

Quick answers for founders.

It’s when the founder sells directly, often through their own network and content, before there’s a sales team. On LinkedIn, it means turning your posts into conversations with buyers.

Write for your ideal customer, measure whether they engage, and follow up personally with the warmest ones. Netwarm handles the measuring and tells you who to follow up with.

Most of them find strangers and message them automatically. Netwarm finds the people who already engage with your content and leaves the conversation to you.

It is when you can see what it brings. Netwarm shows the buyers behind your likes and comments, so you know whether your posts are building pipeline.

No. What matters is who engages, not how many. Netwarm works from 1,000 followers and a few comments per post.

The scheduler and your first audience scan are free. Pro starts at €49 a month.

See which of your readers could be your next customer

No credit cardNo LinkedIn password