Hook
Hot take: your RevOps team isn’t slow. your intake process is. 🙃every GTM leader I talk to has some version of this complaint:“ops takes forever.”and then you look at how work actually gets to ops:→ a Slack DM at 4:52pm
→ a “quick ask” in a meeting that never got written down
→ a ticket that says “fix the dashboard” (which one?? 😭)
→ the same request from sales AND marketing, worded differently, due the same daythat’s not a backlog. that’s a guessing game.here’s what changed things for us:→ one intake form, one place, no DMs (yes, even for execs lol)
→ every request names the business outcome, not the build
→ ops and the requester agree on the priority together, out loud
→ anything under 30 minutes gets done that week, everything else gets scopedthe funny part: once requests had to name an outcome, a lot of them quietly disappeared. 🥲so if you lead a GTM team and ops feels slow, look at how the work gets to them first.ok be honest: how does work get to your ops team right now?
