What should PR consultants post on LinkedIn?

For this adviser, every topic brought a similar share of agency bosses (34 to 43%), but personal posts reached far more of them: a line someone said, a short thank-you, an open offer. Market reviews work best when the opinion comes first.

What is the best day to post on LinkedIn for PR consultants?

Friday brought the highest share of founders, CEOs and MDs (41.9%) and the most in total (67 across 4 posts). Monday came second at 39.6%. The gap is small: how the post opens matters more than the day.

How often should an agency adviser post on LinkedIn?

This adviser posts about 3 times a week, and 16 founders, CEOs and MDs came back 3 times or more in one month. Fewer, sharper posts work when each one carries a view or a story.

How do I know if my LinkedIn posts bring clients?

Look at who reacts, not how many. Group reactions by role, measure the share of your ideal clients per post, and follow the people who keep coming back. A free Netwarm scan does this for you.

Is it safe to analyse my LinkedIn audience?

Yes. Netwarm only reads public reactions to your own posts. It never logs in as you, never asks for your password, and never messages anyone for you.

LinkedIn playbook · Case study

LinkedIn content strategy for PR consultants: how a UK agency board adviser reached 129 founders, CEOs and MDs in one month

We read every reaction on 13 posts from a UK PR consultant and board adviser to agency CEOs. 362 people, 129 founders, CEOs and MDs. Here is what brings buyers, what brings peers, and the 5 posts we'd publish next.

Max Sawyer · Netwarm·1 November 2026·11 min read

The creator in this case studyA UK PR and marketing consultant and board adviser to agency CEOs

Followers34,992

Posts~3 a week

SellsBoard and non-executive advice for PR and marketing agency CEOs (growth, pricing, M&A, exit readiness), and PR and marketing counsel for brands and founders

PeriodOct 1 – Oct 27

Ideal client: founders, CEOs and MDs of PR, marketing and comms agencies who want to grow, sell or get ready to sell, and brand leaders who need senior counsel.The challenge: Much of what appears on the adviser's profile is written by other people: podcast hosts, award organisers, agencies tagging the adviser in their news. The posts the adviser writes are fewer, about 3 a week. Which of them reach the agency bosses who'd hire a board adviser?

LinkedIn content strategy for PR consultants: how a UK agency board adviser reached 129 founders, CEOs and MDs in one month

These numbers are from 1 November. Your audience has already moved.

LinkedIn content strategy for PR consultants: how a UK agency board adviser reached 129 founders, CEOs and MDs in one month

These numbers are from 1 November. Your audience has already moved.

Who actually reads you, and what the LinkedIn algorithm changed

What to post on LinkedIn to reach agency founders and CEOs

6 rules for LinkedIn engagement from agency founders and CEOs

When agency founders read: the best time to post on LinkedIn for PR consultants

5 posts ready to publish to target agency founders and CEOs

LinkedIn lead generation: lead magnets that work to target agency founders and CEOs

From reactions to clients

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