Hook
Instead of asking “How do I beat
the LinkedIn algorithm?” ask yourself this.“Who do I want reading this post?”That one question changes everything.
Because the algorithm is rarely the problem.The target is.I see it all the time: A VP with 20 years of wins starts posting.
Tips for everyone. Quotes for everyone. A carousel for everyone.Crickets.Six weeks later, it’s “LinkedIn doesn’t work for people like me.”LinkedIn worked fine.
The posts just had nobody in mind.Here are the 5 steps I use with clients:
1. Name the 3 job titles you want reading you
2. Write down the problem they’d pay to fix
3. Open every post on that problem, in their words
4. Show one result from your own work
5. End on a question they can answer from their own weekThen look at who reacted. Not how many.Ten reactions from the right people beat 500 from the wrong ones.𝗦𝗼, 𝘄𝗵𝗼 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗽𝗼𝘀𝘁?
