What should LinkedIn ghostwriters post on LinkedIn?

Here, posts on the business backstage (a data report, a course's first sales, a small website win) brought 23.9% business owners, almost 2x the 12.9% of posts about LinkedIn itself. Show the method at work on real numbers.

What is the best day to post on LinkedIn for LinkedIn ghostwriters?

For this ghostwriter, Friday brought the highest share of business owners (19.1%) and the most in total. Tuesday and Wednesday brought the lowest, around 11%. Mornings (8:00 to 12:00 Paris) beat noon.

How often should a LinkedIn ghostwriter post?

This ghostwriter posts about twice a day, and 7 business owners came back 3 times or more in 12 days. Volume works for reach; keep one post a day that sells the work, in the morning.

How do I know if my LinkedIn posts bring clients?

Look at who reacts, not how many. Group reactions by role, measure the share of your ideal clients per post, and follow the people who keep coming back. A free Netwarm scan does this for you.

Is it safe to analyse my LinkedIn audience?

Yes. Netwarm only reads public reactions to your own posts. It never logs in as you, never asks for your password, and never messages anyone for you.

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LinkedIn playbook · Case study

LinkedIn content strategy for LinkedIn ghostwriters and trainers: how a French ghostwriter reached 81 business owners and founders in 12 days

We read every reaction on 30 posts from a French LinkedIn ghostwriter and trainer. 410 people, 81 business owners and founders. Here is what brings buyers, what brings peers, and the 5 posts we'd publish next.

Max Sawyer · Netwarm·9 November 2026·11 min read

The creator in this case studyA French LinkedIn ghostwriter, trainer and keynote speaker

Followers20,494

Posts~2 a day, ~17 a week

Sells

These numbers are from 8 November. Your audience has already moved.

New business owners and founders turn Hot every week and others go quiet. Run your free scan to see today’s version, with the names.

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LinkedIn Content Strategy for LinkedIn Ghostwriters and Trainers | Netwarm

LinkedIn content strategy for LinkedIn ghostwriters and trainers: how a French ghostwriter reached 81 business owners and founders in 12 days

These numbers are from 8 November. Your audience has already moved.

LinkedIn content strategy for LinkedIn ghostwriters and trainers: how a French ghostwriter reached 81 business owners and founders in 12 days

These numbers are from 8 November. Your audience has already moved.

Who actually reads you, and what the LinkedIn algorithm changed

What to post on LinkedIn to reach business owners and founders

6 rules for LinkedIn engagement from business owners and founders

When business owners read: the best time to post on LinkedIn for LinkedIn ghostwriters

5 posts ready to publish to target business owners and founders

LinkedIn lead generation: lead magnets that work to target business owners and founders

From reactions to clients

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