What should LinkedIn Ads consultants post on LinkedIn?

Here, jokes about the B2B marketer's week brought the highest share of marketing leaders (17.3%), then LinkedIn Ads and ABM posts (13.5%). Mix the two: the joke opens the door, the account story and the data show the work.

What is the best day to post on LinkedIn for LinkedIn Ads consultants?

For this consultant, Monday brought the highest share of B2B marketing leaders (15.3%) and Thursday the lowest (9.9%). Tuesday brought the most buyers in total. Posts between 8 and 10 a.m. Eastern did best.

How often should a B2B consultant post on LinkedIn?

This consultant posts about five times a week, and 10 marketing leaders came back 3 times or more in 6 weeks. Five a week works when at least two of them speak to the buyer's own job.

How do I know if my LinkedIn posts bring clients?

Look at who reacts, not how many. Group reactions by role, measure the share of your ideal clients per post, and follow the people who keep coming back. A free Netwarm scan does this for you.

Is it safe to analyse my LinkedIn audience?

Yes. Netwarm only reads public reactions to your own posts. It never logs in as you, never asks for your password, and never messages anyone for you.

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LinkedIn playbook · Case study

LinkedIn content strategy for LinkedIn Ads and ABM consultants: how a Rochester solo consultant reached 138 B2B marketing leaders in 6 weeks

We read every reaction on 28 posts from a Rochester LinkedIn Ads and ABM consultant. 1,114 people, 138 B2B marketing leaders and SaaS founders. Here is what brings buyers, what brings peers, and the 5 posts we'd publish next.

Max Sawyer · Netwarm·6 November 2026·11 min read

The creator in this case studyA Rochester LinkedIn Ads and ABM consultant for B2B SaaS

Followers30,033

Posts~5 a week

These numbers are from 5 November. Your audience has already moved.

New B2B marketing leaders turn Hot every week and others go quiet. Run your free scan to see today’s version, with the names.

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LinkedIn Content Strategy for LinkedIn Ads & ABM Consultants | Netwarm

LinkedIn content strategy for LinkedIn Ads and ABM consultants: how a Rochester solo consultant reached 138 B2B marketing leaders in 6 weeks

These numbers are from 5 November. Your audience has already moved.

LinkedIn content strategy for LinkedIn Ads and ABM consultants: how a Rochester solo consultant reached 138 B2B marketing leaders in 6 weeks

These numbers are from 5 November. Your audience has already moved.

Who actually reads you, and what the LinkedIn algorithm changed

What to post on LinkedIn to reach B2B marketing leaders

6 rules for LinkedIn engagement from B2B marketing leaders

When B2B marketing leaders read: the best time to post on LinkedIn for LinkedIn Ads consultants

5 posts ready to publish to target B2B marketing leaders

LinkedIn lead generation: lead magnets that work to target B2B marketing leaders

From reactions to clients

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