Hook
Taylor Swift didn’t own her first six albums. So she recorded them all again.In 2019, the masters of her early records were sold without her say.She could have let it go. They were old songs. The fans already had them.Instead, she re-recorded them, one by one, and asked her fans to listen to the new versions.And they did. The “Taylor’s Version” albums went straight to number one.It worked because she’d spent years building a relationship with the people who listen.They didn’t follow the label. They followed her.I think about this a lot with LinkedIn.You can have 15K followers and still own none of them.The algorithm decides who sees your post this week. Your reach drops, and there is nothing you can do about it.Your email list is your masters.Nobody can sell it, change the rules on it, or decide your offer gets shown to 3% of it.If you’re planning a launch for 2027, start there.Who owns your audience right now?
