What should keynote speakers post on LinkedIn?

Topics bring the same share of founders and CEOs here, so build the post, not the topic: three short lines that build, a question about the reader's own mentor, one leader's story, and the stage you're on next.

What is the best day to post on LinkedIn for keynote speakers?

For this speaker, Wednesday (23.9%) and Friday (23.0%) brought the highest share of founders, CEOs and directors, Thursday the lowest (17.8%). 8 a.m. Eastern was the best slot.

How often should a keynote speaker post on LinkedIn?

This speaker posts about 6 times a week, and 60 founders, CEOs and directors came back 3 times or more in under 4 weeks. Daily works when the posts that sell the work go out on the best days.

How do I know if my LinkedIn posts bring clients?

Look at who reacts, not how many. Group reactions by role, measure the share of your ideal clients per post, and follow the people who keep coming back. A free Netwarm scan does this for you.

Is it safe to analyse my LinkedIn audience?

Yes. Netwarm only reads public reactions to your own posts. It never logs in as you, never asks for your password, and never messages anyone for you.

LinkedIn playbook · Case study

LinkedIn content strategy for keynote speakers: how an Orlando TEDx speaker reached 190 founders and CEOs in under 4 weeks

We read every reaction on 21 posts from an Orlando TEDx speaker, author and nonprofit founder. 1,030 people, 190 founders, CEOs and directors. Here is what brings buyers, what brings peers, and the 5 posts we'd publish next.

Max Sawyer · Netwarm·2 November 2026·12 min read

The creator in this case studyAn Orlando TEDx speaker, author and nonprofit founder

Followers32,667

Posts~6 a week

SellsKeynotes, panels and leadership workshops; leadership and career coaching; books for children and leaders

PeriodOct 8 – Nov 2

Ideal client: founders, CEOs and directors who book keynote speakers, sponsor causes through CSR, or hire a leadership coach.The challenge: The speaker posts almost every day: hope, courage, a children's book, an award for leaders. Students, marketers and other speakers react next to the founders and CEOs. Which posts reach the people who book a keynote or sponsor the mission?

Key takeaways

LinkedIn content strategy for keynote speakers: how an Orlando TEDx speaker reached 190 founders and CEOs in under 4 weeks

These numbers are from 2 November. Your audience has already moved.

LinkedIn content strategy for keynote speakers: how an Orlando TEDx speaker reached 190 founders and CEOs in under 4 weeks

These numbers are from 2 November. Your audience has already moved.

Who actually reads you, and what the LinkedIn algorithm changed

What to post on LinkedIn to reach founders and CEOs

6 rules for LinkedIn engagement from founders and CEOs

When founders and CEOs read: the best time to post on LinkedIn for keynote speakers

5 posts ready to publish to target founders and CEOs

LinkedIn lead generation: lead magnets that work to target founders and CEOs

From reactions to clients

FAQ