Hook
Changing agency is the most common fix I see. It is rarely the right one.The pattern is familiar. Leads slow down. The founder decides the agency has gone stale. A pitch, a new team, a new deck.Six months later, the new agency is reporting the same numbers.Because the agency was executing a brief. And the brief was built on the wrong diagnosis.If the offer is unclear, a new agency writes clearer ads for an unclear offer.If the price is wrong, a new agency finds cheaper clicks for the wrong price.If sales cannot close, a new agency sends more leads to a team that cannot close them.Before you change agency, ask three questions:→ Did win rates drop, or only lead volume?
→ Has the offer changed in the last two years, or only the campaigns?
→ Can your team say in one sentence why a buyer should pay more for you?If the answers point upstream, the agency is not the problem. It is where the problem shows up.Worth a conversation before the next pitch.
