Hook
Chiefs of Staff: your principal's LinkedIn is part of your job now.I spoke to a room full of Chiefs of Staff recently and the question I got most wasn't about writing posts.It was “where do I even start?”Here's what I'd do in the first 30 days:1. Update the profile. Headline, banner and About section should say who your principal helps, not just their title.2. Pick 3 topics they can talk about without notes. What they see in the market, how they lead, what they've learned the hard way.3. Block 30 minutes a week with them. Ask what came up in their calls. That is next week's content.4. Post once a week. Consistency beats volume, every time.5. Look at who engages. Not the count. The names. Flag the 5-10 people your principal should be talking to.The Chief of Staff sits between the executive and everything else. LinkedIn is just one more place where that matters.Chiefs of Staff, what's the hardest part of getting your principal to post?
