What should executive coaches post on LinkedIn?

Here, personal stories brought the highest share of executives (16%) and the most per post (8.6), ahead of CEO lessons and invitations. Tell the story, then give the leader one lesson, and write from the CEO chair when you share advice.

What is the best day to post on LinkedIn for executive coaches?

For this coach, Saturday brought the highest share of executives (18.2%) and Sunday the most per post. Thursday brought the lowest share (6.3%). What the post is about matters more than the day.

How often should an executive coach post on LinkedIn?

This coach posts about 7 times a week, and 13 executives came back 3 times or more in 4 weeks. Keep the rhythm, and give the weekend mornings to the posts that sell the work.

How do I know if my LinkedIn posts bring clients?

Look at who reacts, not how many. The League last call brought 6.5% executives here, the book post 24.4%. Group reactions by role and follow the people who keep coming back. A free Netwarm scan does this for you.

Is it safe to analyse my LinkedIn audience?

Yes. Netwarm only reads public reactions to your own posts. It never logs in as you, never asks for your password, and never messages anyone for you.

LinkedIn playbook · Case study

LinkedIn content strategy for executive coaches: how a former retail CEO turned coach reached 86 executives in 4 weeks

We read the reactions on 29 posts from an Atlanta executive coach, keynote speaker and former retail CEO. 474 people, 86 executives. Here is what brings buyers, what brings peers, and the 5 posts we’d publish next.

Max Sawyer · Netwarm·2 November 2026·12 min read

The creator in this case studyAn Atlanta executive coach, keynote speaker and former retail CEO

Followers20,814

Posts~7 a week

SellsExecutive coaching and mentoring for CEOs and senior leaders, keynote speaking on kind and human leadership, a leadership community (the League of Radical Kindness), books, a podcast and a weekly newsletter

PeriodOct 3 – Nov 1

Ideal client: CEOs, presidents and senior executives of consumer, retail and entertainment companies, and leaders stepping into a bigger seat who want a coach who has run companies.The challenge: The coach wrote that most people who value someone’s work never tell them. On LinkedIn, executives rarely do either: they read and react, then go quiet. The feed mixes CEO lessons, personal stories, guest shout-outs, League invitations and newsletter promos. Which of them bring the executives who hire a coach or book a keynote?

LinkedIn content strategy for executive coaches: how a former retail CEO turned coach reached 86 executives in 4 weeks

These numbers are from 2 November. Your audience has already moved.

LinkedIn content strategy for executive coaches: how a former retail CEO turned coach reached 86 executives in 4 weeks

These numbers are from 2 November. Your audience has already moved.

Who actually reads you, and what the LinkedIn algorithm changed

What to post on LinkedIn to reach executives

6 rules for LinkedIn engagement from executives

When executives read: the best time to post on LinkedIn for executive coaches

5 posts ready to publish to target executives

LinkedIn lead generation: lead magnets that work to target executives

From reactions to clients

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