What should editorial strategists post on LinkedIn?

Stories with a craft lesson inside, brand moments read by a writer, and the questions you ask before you write. Pure craft posts teach the most but reach the fewest, so carry them in a story.

What is the best day to post on LinkedIn for writers and strategists?

For this writer, Wednesday and Sunday brought the highest share of founders and marketing leaders, but the gap was small (8.4% to 11.8%). What a post is about changes reach far more than the day.

Does the LinkedIn algorithm punish writers who don't pick a niche?

Not here. Every topic brought 9 to 11% buyers. A wide audience is fine as long as you measure who in it is buying.

How do I know if my LinkedIn posts bring clients?

Look at who reacts, not how many. Group reactions by role, measure the share of your ideal clients per post, and follow the people who keep coming back. A free Netwarm scan does this for you.

Is it safe to analyse my LinkedIn audience?

Yes. Netwarm only reads public reactions to your own posts. It never logs in as you, never asks for your password, and never messages anyone for you.

LinkedIn playbook · Case study

LinkedIn content strategy for editorial strategists: how an Atlanta writer reached 812 founders and marketing leaders

We read every reaction on 66 posts from an Atlanta writer and editorial strategist. 7,437 people, 812 founders and marketing leaders. Here is what brings buyers, what brings peers, and the 5 posts we'd publish next.

Max Sawyer · Netwarm·1 November 2026·10 min read

The creator in this case studyAn Atlanta writer and editorial strategist

Followers19,598

Posts~11 a week

SellsMessaging, editorial strategy, executive writing

PeriodSep 20 – Oct 31

Ideal client: founders, CEOs and marketing leaders who need to figure out what their brand actually wants to say.The challenge: LinkedIn experts said to pick a niche and keep it short. The writer writes long essays about everything instead. Do buyers follow?

Key takeaways

The buyers follow the wandering.

LinkedIn content strategy for editorial strategists: how an Atlanta writer reached 812 founders and marketing leaders

These numbers are from 31 October. Your audience has already moved.

LinkedIn content strategy for editorial strategists: how an Atlanta writer reached 812 founders and marketing leaders

These numbers are from 31 October. Your audience has already moved.

Who actually reads you, and what the LinkedIn algorithm changed

What to post on LinkedIn to reach founders and marketing leaders

5 rules for LinkedIn engagement from founders and marketing leaders

When founders read: the best time to post on LinkedIn for editorial strategists

5 posts ready to publish to target founders and marketing leaders

LinkedIn lead generation: lead magnets that work to target founders and marketing leaders

From reactions to clients

FAQ