Hook
A VC told a room of biotech founders what captures attention in a deck. It was 3 things.None of them were the science.1/ Potential return vs. investment
Not the mechanism. The math. What does a win look like, and what does it cost to get there?2/ What you can do that nobody else can
One sentence. If it needs a slide of caveats, it isn't one sentence yet.3/ A need people were not aware of
The hardest of the three. You have to show investors the problem before you show them your answer.Here's what struck me.These are messaging problems, not science problems.I see it with founders all the time. World-class data. A deck that opens on the mechanism of action. And an investor still waiting to hear why it matters.The science earns the second meeting.
The story earns the first one.Founders: which of the 3 is hardest to write for your company?Drop it in the comments.P.S. I turned these 3 questions into a one-page check for your deck and your LinkedIn profile. Comment "STORY" and I'll send it over.
