Hook
Your best LinkedIn post this month was probably read by the wrong people.Likes from peers.
Comments from other scientists.
Not one message from a partner.I see it every week with life science founders.The post did well. The pipeline didn't move.Because in life sciences, 5 readers decide what your post was worth:1️⃣ The one who can block you.
Regulators, reviewers, future acquirers.2️⃣ The one who makes your science credible.
Clinicians, senior scientists, translational experts.3️⃣ The one who will defend you internally.
BD teams, licensing leads, R&D directors.4️⃣ The one who moves capital.
VCs, board members, venture partners.5️⃣ The one who frames your field.
Editors, analysts, conference chairs.Before I publish a post for a client, I check one thing:
which of these 5 is it for?If the answer is "everyone", it's for no one.Your post doesn't need more reach.
It needs the right reader.→ Which of the 5 did you write for last week?P.S. I turned these 5 readers into a one-page check you can run on any draft in 2 minutes. Comment "FILTER" and I'll send it to you.
