Hook
My 7 year old saw a toy ad on YouTube and lost it completely.A robot dinosaur. It roars. It walks. It shoots foam balls.Begging. Negotiating. I caved. We clicked.The page we landed on?The brand’s homepage. 46 toys. A banner about a back-to-school sale. No dinosaur.I got the look. The full betrayal look.“Where is the dinosaur?”Kid. I ask that question for a living.Your buyer clicked on an ad about one pain point.Then you sent them to a homepage that talks about 46 things.They don’t write you an angry email. They don’t complain to their mom.They just leave.And you call it a “low intent audience.”The ad makes a promise. The page has to keep it.Same headline. Same offer. Same dinosaur. 🦖We never found it, by the way. My kid is still mad.
