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It’s November 4. Black Friday is 23 days away.Most brands I talk to are done with inventory. The ads are set. The coupons are ready.Very few have read their own reviews this month.Here’s what I’d do this week, before the traffic shows up.#1 - Pull your top 5 products by revenue.That’s where a bad review costs the most in the next 4 weeks.#2 - Read every review from the last 60 days.Not the star rating. The words. Look for the same complaint showing up twice.#3 - Sort them into three piles.A real defect: fix the product or the insert.
A preference: explain it better on the listing.
A policy violation: report it now.#4 - Put one person in charge of checking those 5 listings every day until Cyber Monday.Amazon’s review team works on its own timeline. A case you file on November 25 might come back in January.You get one Black Friday this year.Who’s watching your listings this month?
