What should software founders selling to accounting firms post on LinkedIn?

Free resources accountants can use on a client file, posts about how firms run and bill advice, and figures about the profession. On this profile, free resources brought 21.6% chartered accountants and technical tax posts about 5%.

What is the best day to post on LinkedIn for software founders selling to accounting firms?

Monday. Monday posts brought 18.2% chartered accountants over 5 posts, Friday 6.7% and Wednesday 1.6%. Keep Monday 8:00 for the post that carries a resource or a firm story.

How do I know if my LinkedIn posts bring clients?

Look at who reacts, not how many. Group reactions by role, measure the share of your ideal clients per post, and check whether your regulars are buyers or peers. A free Netwarm scan does this for you.

Why do the same people react to all my posts?

Often they are other creators and agencies who engage with each other. They lift reach, but they are rarely buyers. On this profile, the 21 people who reacted to 10 or more of 15 posts included no chartered accountant.

Is it safe to analyse my LinkedIn audience?

Yes. Netwarm only reads public reactions to your own posts. It never logs in as you, never asks for your password, and never messages anyone for you.

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LinkedIn playbook · Case study

LinkedIn content strategy for software founders selling to accounting firms: how a Paris executive-pay software founder reached 75 chartered accountants

We read every reaction on 15 posts from a Paris software founder who sells executive-pay advice tools to accounting firms. 421 people, 75 chartered accountants. Here is what brings buyers, what brings peers, and the 5 posts we'd publish next.

Max Sawyer · Netwarm·1 November 2026·14 min read

The creator in this case studyA Paris software founder who sells executive-pay advice tools to accounting firms

Followers9,348

Posts

These numbers are from 30 October. Your audience has already moved.

New chartered accountants turn Hot every week and others go quiet. Run your free scan to see today’s version, with the names.

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LinkedIn Content Strategy for Software Founders Selling to Accountants | Netwarm

1Ready to postFree resource

Le calendrier de fin d'année du conseil dirigeantRules 1 and 6: the resource in the first line, on a Monday. Modelled on the 40,000 euro guide post.

Hook

6 échéances de fin d'année pour vos clients dirigeants. J'en ai fait un calendrier, il est gratuit ↓Chaque année, les mêmes questions arrivent en décembre. Cette année, plusieurs règles ont bougé en même temps.◉ 1er décembre : la dernière date d'effet pour liquider une pension avec les règles actuelles de cumul emploi-retraite.◉ Entre le 1er et le 15 décembre : l'acompte de contribution différentielle sur les hauts revenus. Vos clients en dividendes sont les premiers concernés.◉ Avant la clôture : les provisions de cotisations TNS, à recalculer sur les règles en vigueur, caisse par caisse.◉ Le seuil de l'arbitrage rémunération-dividendes : 65 k€ de budget en 2026, contre 55 k€ en 2024. Les dossiers autour du seuil sont à revoir.◉ La régularisation de l'assiette sociale des indépendants : jusqu'à +14,4 % de cotisations à 300 k€ de budget selon la caisse.◉ L'option pour le barème sur les revenus 2026 : elle ne sera plus irrévocable. Le choix pourra se faire une fois l'année connue.Dans le calendrier : la date, les clients concernés, et la question à poser en rendez-vous.Commentez « CALENDRIER » et je vous l'envoie.

Schedule for free

Visual · Single imageA December calendar page with 6 dates circled, each with a two-word label (Cumul, CDHR, Provisions, Seuil, Assiette, Barème), in GEREM colours.Check before postingBuild the calendar before posting, and check each date and figure against your Observatoire and the latest decrees (the cumul threshold decree was still unpublished in October).

Based on this post

Edouard CrémerFree guide · 19 Oct 202618% accountants

Environ 40 000€ de CA dort dans votre portefeuille client. J'ai écrit le guide pour les récupérer ↓

Same promise, same structure: a resource in line one, the content in short blocks, the offer at the end.View on LinkedIn ↗

LinkedIn content strategy for software founders selling to accounting firms: how a Paris executive-pay software founder reached 75 chartered accountants

These numbers are from 30 October. Your audience has already moved.

LinkedIn content strategy for software founders selling to accounting firms: how a Paris executive-pay software founder reached 75 chartered accountants

These numbers are from 30 October. Your audience has already moved.

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From reactions to clients

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